Pricing is one of the most critical decisions for any business. Set your prices too low, and you leave money on the table. Set them too high, and you risk losing customers.
Soy Alex Villicana,, and with over 20 years of corporate finance experience, I help entrepreneurs and small businesses develop pricing strategies that support growth and profitability.
In this newsletter, you’ll learn simple steps to price your products and services effectively.
Body – Pricing Strategies
1. Know Your Costs
- Calculate all costs involved in delivering your product or service (materials, labor, overhead).
- Quick tip: Your price must at least cover costs plus a margin to ensure profitability.
2. Understand Your Market
- Research competitors, market trends, and customer willingness to pay.
- Quick tip: Benchmark against similar products or services in your niche.
3. Decide on Your Pricing Approach
- Cost-plus pricing: Add a fixed margin to your costs.
- Value-based pricing: Price according to the value you provide to customers.
- Quick tip: Many small businesses combine both approaches for simplicity and effectiveness.
4. Monitor and Adjust
- Track sales, profit margins, and customer feedback.
- Quick tip: Be ready to adjust prices as costs, market conditions, or perceived value change.
5. Communicate Your Value
- Customers are willing to pay more if they understand the value they receive.
- Quick tip: Highlight unique benefits, quality, and service in your marketing and sales messages.
💡 Pro Tip: Pricing is not static. Treat it as a strategic tool that can help you maximize revenue, protect margins, and support sustainable growth.
Review your pricing today. Even small adjustments can have a big impact on profitability and business growth.
➡ Take action today: Schedule a free strategy session with me to analyze your pricing and identify opportunities to increase profit.
Stay tuned! More practical insights coming in our next newsletter.
Connect with us:
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📞 Call, text, or WhatsApp: +1 (561) 542-7723 – We offer services across Mexico and the United States.
Discover More Newsletters from Stratega Finance Group:
“Control Your Revenue and Costs: Simple Steps to Keep Your Business Healthy”
“Why most Startups and Small Business fail? – And how you can avoid the Same mistakes”
“Is Your Business Running Out of Cash? Here’s How to Stay Ahead”
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