Cash flow is the lifeblood of any startup or small business. Even profitable businesses can fail if they run out of cash.
Soy Alex Villicana,, a strategic advisor with 20+ years of experience in corporate finance, and I’ve helped entrepreneurs and small businesses take control of their cash flow, avoid surprises, and grow with confidence. In this newsletter, I’ll show you how to manage your cash effectively so your business can thrive.
Gestión de Flujo de Efectivo
Why Cash Flow Matters
Cash flow tells you whether your business can pay bills, invest in growth, and survive unexpected challenges. Proper management prevents stress and keeps operations smooth.
1. Track Your Cash Flow Weekly
- List cash coming in vs. cash going out. Include revenue, accounts receivable, expenses, and short-term liabilities.
- Quick tip: Schedule a weekly review to spot gaps before they become problems.
2. Use a 13-Week Rolling Cash Flow
- A 13-week rolling cash flow projects cash inflows and outflows week by week over the next 13 weeks.
- It helps you anticipate shortfalls, plan for slow periods, and make better financial decisions.
- Quick tip: Update the rolling cash flow weekly with actuals for accuracy and actionable insights.
3. Control Your Expenses
- Monitoring operational costs closely small recurring expenses can add up and strain cash.
- Quick tip: Categorize expenses as essential vs. nonessential and cut anything that doesn’t directly support revenue.
4. Build a Cash Reserve
- Protect your business during slow months or unexpected emergencies.
- Quick tip: Aim for 1–3 months of operating expenses in reserve.
5. Use Technology to Simplify
- Cloud-based accounting and cash flow tools can automate tracking and projections.
- Quick tip: Choose software that provides real-time visibility for better planning and faster decisions.
💡 Pro Tip: The 13-week rolling cash flow is a game-changer. It gives you a clear, week-by-week view of your cash position and helps you make proactive decisions before problems arise.
Cash flow management is the backbone of a healthy, growing business. By implementing these strategies, you can reduce risk, improve decision-making, and scale confidently.
➡ Take action today: Schedule a free 30-minute cash flow strategy session with me and learn how to implement these controls in your business.
Stay tuned! In our next newsletter, we’ll dive into Loans and Funding Strategies—how to secure the capital your business needs to grow sustainably.
Connect with us:
🌐 strategafinance.group.com
📱 FB | TikTok @strategafinancegroup | Instagram @stratega.finance.group | X | @strategafinance
📞 Call, text, or WhatsApp: +1 (561) 542-7723 – We offer services across Mexico and the United States.
Spanish 
English