Many small business and Startup owners focus on increasing sales but lose sight of costs, which can hurt profitability. Controlling both revenue and expenses is key to keeping your business healthy and growing.
I’m Alex Villicana, and with 20+ years in corporate finance, I help entrepreneurs simplify revenue and cost management to make smarter decisions and improve profitability.
Revenue and Cost Controls
1. Track Revenue Consistently
- Record all income from sales, services, and other sources.
- Quick tip: Use a simple spreadsheet or accounting software to monitor daily or weekly revenue trends.
2. Categorize and Monitor Costs
- Separate costs into fixed (rent, salaries) and variable (materials, commissions).
- Quick tip: Review monthly expenses and identify areas where you can reduce unnecessary spending.
3. Compare Revenue vs. Costs Regularly
- Check whether your revenue covers costs and produces profit.
- Quick tip: Track a profit margin percentage for each product/service to know which are most profitable.
4. Set Simple Budgets
- Plan expected revenue and expenses for the month or quarter.
- Quick tip: Even a basic budget helps you make better decisions and avoid overspending.
5. Monitor Key Metrics
- Simple metrics like gross margin, cash flow, and monthly profit help you see the health of your business quickly.
- Quick tip: Update metrics weekly for timely insights.
💡 Pro Tip: Revenue and cost controls don’t have to be complicated. Consistency, clarity, and small adjustments can make a big difference in profitability and growth.
Take control of your revenue and costs today, and your business will be better prepared to scale sustainably.
➡ Take action today: Schedule a free 30-minute strategy session with me and learn how to simplify revenue and cost management for your business.
Stay tuned! In our next newsletter, we’ll dive into Pricing Strategies—why pricing is one of the most critical decisions for a company’s profitability and growth.
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📞 Call, text, or WhatsApp: +1 (561) 542-7723 – We offer services across Mexico and the United States.
Discover More Newsletters from Stratega Finance Group:
“How to Secure the Funding Your Business Needs to Grow”
“Why most Startups and Small Business fail? – And how you can avoid the Same mistakes”
“Is Your Business Running Out of Cash? Here’s How to Stay Ahead”

